E-Client Relationship Management Training

CRM training


Reference: EVAleader E-18A / Duration: 10 sessions of 1h30  


Prerequisites / Target audience: This training programme is targeted at employees, independent workers or people looking for a job (use special promotion code -JOB- when contacting us). It concerns private workers and public workers.   

This course has been specifically created for everyone who has to deal with clients by phone, email or face-to-face and who wishes to become a sales leader striving for a win-win mode, and a partnership-oriented relationship with clients. 


Learning objectives:  

  • Know how to identify the various players,  pinpoint the expectations of various types of clients and detect one’s own inefficient and usual types of behaviour (I want / I can / I must)
  • Know how to adopt a ‘client-oriented’ approach, shift from transactional management to relational management and handle the relational models
  • Know how to turn complaints into clients opportunities: individualize structured answers, master personal feelings and get to constructive compromises
  • Know how to use all communication channels making telephone exchanges efficient and enjoyable, writing successful emails and making good use of social media as ways to multiply the message


Methods: Trainer input, ‘discovery’ and/or ‘questioning’ methods.                     


Techniques: illustration by examples, role-plays, active/inactive approach, repetition. 


Strategy: Deductive and/or inductive strategies. 


Means: Adapted and authentic training material. 


Validation methods: Formative and summative assessment – Session follow-up report & Final individual training report.


Venue: Distance training in synchrone mode - Guidance via WEB-CONFERENCE software.



Training for Executives

International